Tuesday, April 13, 2004
More stuff, More hassle
This quick article by David Colman in our nation's paper of record, Sunday edition, struck me as both obvious and funny--and worth a read. Its subject, Barry Schwartz, maintains that "(t)he explosion of choice in the marketplace has led not to greater satisfaction but to greater anxiety. With so many choices, consumers lose confidence in their ability to choose. This, in turn, begets doubt over a good choice and misery over a bad one."
Schwartz goes into much greater detail in his book, The Paradox of Choice--Why Less is More. But it makes good sense to anyone who has ever flipped through 200 channels of TV unable to find anything worth watching. Oh well, keep on buying and acquiring, folks. The President needs your money flowing to keep this shaky economy afloat.
This quick article by David Colman in our nation's paper of record, Sunday edition, struck me as both obvious and funny--and worth a read. Its subject, Barry Schwartz, maintains that "(t)he explosion of choice in the marketplace has led not to greater satisfaction but to greater anxiety. With so many choices, consumers lose confidence in their ability to choose. This, in turn, begets doubt over a good choice and misery over a bad one."
Schwartz goes into much greater detail in his book, The Paradox of Choice--Why Less is More. But it makes good sense to anyone who has ever flipped through 200 channels of TV unable to find anything worth watching. Oh well, keep on buying and acquiring, folks. The President needs your money flowing to keep this shaky economy afloat.
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