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Tuesday, April 13, 2004

Wrigley's Inflation Indicator

I've been wanting to write for some time about economic indicators in general and, in particular, apparent collusion to hide a nascent inflation that's creeping into our economic world for the first time in two decades.

The 'I' word has been uttered quietly by a few isolated economists and writers, but so far little has been made of this very important issue.

But real life always intercedes in theory, and so it was when I went to buy a pack of Wrigley's Big Red gum and was miffed to be charged thirty cents. "Ripoff artist", I scowled under my breath toward the kiosk owner. Any American knows that a pack of Wrigley's gum costs a quarter.

So imagine my shock and chagrin when I looked at the package and realized that it if fact Wrigley's had upped their prices by a whopping 25 percent to a record high 30 cents a pack!

So go ahead and act like there's no inflation. The Gum World begs to differ.

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